THIS year’s anniversary celebrations will be a “cover-up show” for TVB (Hong Kong’s Television Broadcasts Limited).

TVB general manager Stephen Chan has issued an order to all the female artistes to “cover up” their breasts.

The order applies to all the events regardless whether or not they are organised by the television station.

It is learnt this was one of the strategies to save TVB’s image.

The 42-year-old television station had recently received many complaints and criticisms for its “liberalisation” in its programmes and dramas.

Among them were a scene of Fala Chen changing clothes and showing off her bra in The Stew of Life, Jess Shum Cheuk Ying doing pole dancing and Macy Chan running in a bikini on the beach in D.I.E. Again.

Audiences have also complained that TVB had been a negative influence on the people by intending to sell sexy and lust to boost its ratings.

With the arrival of the anniversary celebrations, which were kicked off by TVB chairman Sir Run Run Shaw at a lighting ceremony on Oct 20, Chan had ordered the actresses to “behave”.

The news of Chan’s order has gone viral on the Internet with easily 100 Chinese portals in Hong Kong, China, Taiwan and as far as Canada and Australia carrying the same article pertaining to the issue.

The article, the source of which could not be traced, said even Miss Hong Kong contestant Samantha Ko had covered up her body following the order.

Ko, who is known for her 34G breasts, has always shown off her gifted figure since she participated in the beauty competition last year.

Hong Kong media have given her a nickname – Dai Yu Ngau (big milk cow).

She was captured wearing a high round collar-neck shirt at a public function in the Special Administrative Region recently. - DC